Supporting record labels, brands, and creatives for over a decade.
Alyssa Vera
Music Industry Relations, Business Development, Client Services, Events & Marketing Professional
Brooklyn based, industry executive with 12+ years experience.
I specialize in industry and label relations, business development, event planning and execution, client services and marketing.
Over the course of my career I’ve had the pleasure to work with some of the most prestigious record labels in the industry, ranging all the way from Sony, Universal Music Group and Warner to Secretly Group & Distribution, Beggars Group, Concord Music, EMPIRE, Epitaph, !K7, Domino, Sub Pop, MNRK and many more.
Creating community and building parity in the music industry has always been a driving force behind my work. Educating the industry on climate change and sustainable business conduct is critical activity for me. I’m proud to be a founding board member of Music Declares Emergency (US).
I’m currently exploring my next opportunity and am open to work. Don’t hesitate to reach out if you’d like to get in touch to discuss a project.
Work History
Expertise
Some of my past clients...
The American Association of Independent Music
Senior Director, Label Member Relations
Dec 2019 - June 2023
Feature.fm
Director, Client Services
Oct 2016 - Dec 2019
AM Solutions
Industry Relations / Brand Strategy / Events
Sept 2015 - Oct 2016
Grooveshark
Production Manager
May 2014 - Sept 2015
The Island Def Jam Music Group
Digital Marketing & Social Media Strategist
Sept 2012 - Apr 2014
- Industry Relations
- Business Development
- Client Services
- Talent Relations
- Talent Booking
- Contract Negotiation
- Industry Advocacy
- Mass Communication Strategy
- Public Speaking
- Project Management
- Budget Management
- Event Planning
- Industry Programming / Education
- Sustainability
My Portfolio
I’ve had the opportunity to work with the biggest talents in music. For four years in a row, I lead the curation, booking, and relations efforts for the The Libera Awards, booking Grammy Award winning artists for in-person and online performances.
I’ve coordinated multiple lifetime achievement recognitions, working directly with artists and their estates for musicians including Madlib, John Prine, Suzanne Ciani, Marshall Allen & The Sun Ra Arkestra, industry icon Al Bell, and more.
Throughout my career I’ve had the chance to sit in multiple positions spread across the recorded music and music tech industries.
I’ve contributed to large scale record releases and digital marketing campaigns for today’s biggest artists including Justin Bieber, Rihanna, Avicii, Fall Out Boy, The Killers, Bon Jovi, and more.
I have experience launching innovative tech products in the music market. I helped to develop and launch one of the earliest smart link and pre-save tools for DSPs. I’ve built out customized onboarding programs, client outreach and retention strategies, and have a deep understanding of how to communicate technologies.
I’ve worked with many music charities and non-profits to put together custom programming including Headcount, Sweet Relief, DJs For Climate Action, Music Declares Emergency US, Stax Music Academy, and more.
Industry Involvement
I’ve been invited to speak on panels and represent companies at conferences all over the world. I have experience speaking on a variety of topics surrounding music business, the independent sector, wellness, and sustainability efforts in the industry.
I’ve programmed and curated panels with artists like Wyclef Jean, Keke Palmer, Aluna George, and Barclay Crenshaw. I’m intimately familiar with the independent space and have worked with hundreds of executives to develop and execute educational programming.
Some of my past speaking and programming experience includes: ADE, SXSW, Recording Academy, iHeart Radio, China IMX, House of Yes, Indie Week, Libera Awards, Music Biz, Other Record Label Podcast and the Music Biz Weekly Podcast.
(Click to watch examples of my past work)
Out Of Office
SUSTAINABILITY
I strive to incorporate sustainability practices into my personal life, and through work. I’m proud to have been elected as a founding board member of Music Declares Emergency US.
Cycling
Catch me on a long distance cycle trip when I’m not working. I’ve logged miles on two wheels all over the world from Italy to Mexico to Amsterdam to across the United States. (It’s a sustainable mode of transport too!)
baking
I love to create my own recipes and utilize unique ingredients in my baking. I’ve created custom cakes and other sweets for small scale events and pop ups. Also just for myself alone in the kitchen...
Djing
I’ve been djing since college and play both vinyl and digital in my sets. I’m part of a female trio called OK OK OK! and I also founded an all women’s vinyl and social club entitled F-Emme. You can find me at the record store most weekends.
